Identity and initial printed items for Lookbooks, an online bookstore selling 'old and kinda fun books'. Check them out on Instagram @_look_books_ (full site coming soon)

  • YEAR 2019
  • SCOPE Logo, Illustration, Print, Website

Creation of the identity, brand guidelines and film trailers for the 2020 edition of the esteemed Sundance Film Festival. More coming soon.

The first publication by ING Media, which features words by Brian Eno, Paolo Antonelli, Michael Hestletine, and many more, focusing on the complexity of ‘the built environment’.

The book is split into two themes, Side A: Inspiration and Side B: Provocation. Each is given a front cover, flipping orientation in the middle, it intentionally obscures ‘start’ and ‘finish’ asking the reader instead to flick through and follow their interests. Somewhere between a magazine and a book, each article is uniquely designed too, fragmenting the book in a collection of individual units, bound by commonalities in typeface. The result reflects the diverse perspectives of the writers.

  • Year 2019
  • Dims 270×190mm
  • Pages 120
  • Paper Munken Pure & Arcoprint Milk
  • Printer Park Communications
  • Scope Print, Concept, Art Direction

The Mash Pit is a Berlin-based brewery & taproom, in Kreuzberg, offering brew course memberships. Their aim is to make brewing craft beer more approachable by building a space that encourages people to learn through making: exploring the process and appreciating missteps and successes.

Lowrie used playful typography and colour to develop their name and identity, mirroring their approach: fun and unpretentious.

  • YEAR 2017—Present
  • SCOPE Naming, Identity, Packaging, Stationery, Signage, Environmental, Merchandise, Print, Website

Lowrie produced the identity and stationery for independent fashion brand consultant Nix Tulloch. A bespoke typeface was created for the wordmark, taking inspiration from the notches found in pattern cutting when creating garments. This was further developed to a set of stationery that instead plays on the subtle details and textures found in high-end fabrics.

  • YEAR 2018
  • SCOPE Logo, Bespoke typeface, Stationery

Lowrie developed the naming and identity for the annual homebrew competition, Slosh Berlin, run by The Mash Pit. The competition is open to all levels of brewers, meaning the graphic language needed to be democratic. Based on The Mash Pit identity, it was further developed into more fluid shapes. (sloshberlin.de)

  • YEAR 2018–Present
  • SCOPE Naming, Identity, Signage, Environmental, Print, Website

Lowrie is responsible for upscale fitness studio Core Collective’s signage and print collateral, and is a key advisor for its ongoing creative development, working closely with its leadership team and appointed architects. Multiple locations across London.

  • YEAR 2016 – Present
  • SCOPE Signage, Environmental, Print